10/31/2022 0 Comments Marketing perception definition![]() It is very important because if the customer form a negative perception then no amount of work on brand or product will improve sales. It is the image of that particular brand in the mind of the customer.Ĭustomer Perception is very important for companies or brands as it tells them how their potential customers think about them. In simpler terms, it is how a customer see's a particular brand with whatever he or she has been able to understand by watching the products, its promotions, feedback etc. It may be positive or it may be negative as well. This means that the customer perception is now formed. Now the final stage is when the customer remembers the interaction for future references by storing it in the memory. Overall the customer assigns some meaning to the overall experience with the product. It can lead to comparison with another similar product or some similar experience from the past. ![]() Interpretation is how a customer assigns meaning or some value to the inputs and experience in the first 2 stages of customer perception. If the attention results in positive experience, it may get into the interpretation stage. AttentionĪttention comes into picture when the exposure stage completes and the customer takes notice of the message and product being marketed. When we see a particular color and taste a unique flavor it can get our attention which forms the second stage. ExposureĮxposure includes the elements like colors, logo, sound, ambience which a customer experiences when they interact with a brand or a product. ![]() Three stages of perception are exposure, attention, interpretation and memory 1. Creating & Improving Customer PerceptionĬustomer Perception is a three stage process that translates raw stimuli into meaningful information.Įach individual interprets the meaning of stimulus in a manner consistent with his/her own unique biases, needs and expectations. ![]()
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